I am photographing 20
CRONES
*KÆLLINGER
*KÄRRINGAR
AN EXPLORATIVE PHOTOGRAPHY CAMPAIGN
FOR WOMEN WHO ARE DONE…
ARE YOU ONE OF THEM?
WHEN DID
“CRONE”
BECOME AN INSULT?
The maiden learns.
The mother creates.
The crone knows.
She is the third face. The one who has lived through becoming and unbecoming. Who has shed skins and survived winters. Who carries the weight of accumulated truth.
The crone sees what others miss. She reads the signs. She speaks uncomfortable truths. She does not soften her knowing to make you comfortable. She has lived and birthed, and carries the wisdom as a result.
She is the hag at the crossroads. The witch in the woods. The wise woman they tried to silence.
They called her dangerous because she refused to disappear.
She stood in her power. She stopped asking permission to exist.
But somewhere along the way, society told us to conform. To stop taking up space. To disappear along with our fertility.
We have to be pleasant. Silent. Invisible.
No more.
I am photographing 20 crones.
Women who have crossed into the third age or who are ready to do so. Who carry ancestral knowing in their bones. Who are done hiding their power.
I invite you to step into yours.
Yes, these portraits are for you.
For the way you’ve lived, for everything you’ve carried, for all the versions of yourself you’ve become.
But they are also part of something much bigger.
Every woman who steps in front of my camera becomes part of a collective story to help change how we are seen by society.
Together, these portraits will become something much greater. The goal is to create an exhibition that carries the faces of you, stubbornly refusing to disappear quietly, in a space where the portraits can breathe and exist and be seen, FULLY.
Hopefully, down the line, it will morph into a book, a physical object to hold and to keep, to inspire future generations.
This work is about visibility and reverence. About shifting how we see women as they age, and what we believe that power looks like.
It’s not only a portrait of one woman, one moment in time, but of a culture that's beginning to remember what it once knew, that age brings depth and wisdom.
It’s not just about you. It's about your daughters, mothers, sisters, friends.
About the ones who came before and the ones who aren’t here yet.
It’s about us all!
An Exhibition in the making!
IT'S NOT JUST ABOUT YOU!
"BUT SISSELA, I HATE BEING PHOTOGRAPHED."
I know, my love.
Most women do.
We’ve been taught to shrink away from the lens. To measure ourselves against impossible standards. To see photographs as proof of everything we were told to change, everything we are not.
No wonder it feels uncomfortable. No wonder you’d rather hide.
But this isn’t about being fixed or polished. It’s not about smiling through it or finding your best angle.
It’s about being witnessed, fully and truthfully. About going deep and helping you discover sides of yourself you might not even have known about.
What if it didn’t have to be performance, facades and masks?
What if it could be about presence instead?
This is slower work. Deeper work.
Sometimes incredibly raw, sometimes so very tender.
It asks for trust and for stillness.
You might not love every image. But you’ll recognise yourself in them.
And that recognition, that moment of seeing yourself without armour, that might just change something.
What you get:
1 hour virtual consultation where we talk about how you want to be photographed
3 hours of unhurried, explorative session time
Location of your choice in the South of Sweden
5 professionally edited digital images
A space to drop the masks and be witnessed fully, as you are.
A virtual Reveal and Ordering session where you decide which images should be yours forever.
A spot in the final exhibition.
After our session, we’ll go over your images together, and you get to choose your favourites.
Most people choose more than the 5 included.
7,000 SEK
Additional images starting at 800 SEK.
*Please note that if a book is produced, it will be sold separately.
CRONES takes place in the South of Sweden or in the Copenhagen area of Denmark. A travel fee of 500 SEK is added for sessions outside Kroneberg County, SE).
Prices include 25% VAT
THE PRICE
NO MORE HIDING
Society told us that once we lose our fertility, we lose our value, and that ageing is something to fight.
To hide. To apologise for.
That wrinkles are flaws, not evidence of lives fully lived.
That our bodies should disappear, not take up space.
We believed it for too long.
We made ourselves smaller. Quieter. More palatable.
We hid the parts that didn't fit the narrow definition of acceptable.
This campaign exists as an act of rebellion.
Against invisibility. Against minimising. Against the lie that we become less powerful as we age.
We become MORE powerful!
We know things. We see through bullshit. We're done asking permission.
And we're done hiding.
You deserve to feel seen as you are, with everything you are, not what society has told you, you should be.
MORE THAN JUST DIGITALS
THE
PRINTED
COLLECTION
Your chosen portraits deserve to exist beyond the screen.
Any collection can become something you can hold - transformed into handcrafted albums or elegant portfolio boxes for an additional 6000 SEK, regardless of the size of your original selection of portraits (though a minimum of 10).
Each piece is created by master craftsmen in Europe who understand that your images are meant to be treasured, not just stored.
These aren't mass-produced products. They're bespoke pieces designed to honour the depth of what we've created together.
Wall art available upon request - because some portraits are meant to live large in the spaces that matter to you.
ABOUT YOUR PHOTOGRAPHER
My name is Sissela. A Dane who found her way to the US, only to return to Scandinavia almost 10 years later. There, I became the woman I am today, and my time in the US defines how I want to be a photographer.
Somewhere over the course of my career, women started finding their way to me. They were often going through major transitions with divorces, deaths, loss of identity, retirement, career shifts and whatever else life decides to throw at us.
Often their voices were careful, quiet, and deeply longing to break out of their proverbial confinements.
As I grew, so did the women approaching me, as if my voice started attracting a different type of woman.
The woman who was done apologising for herself.
It happened simultaneously with my own expansion, my own rejection of conformity.
I've always been the odd one out. The one told to minimise, take up less space, be less loud, less eccentric, less argumentative.
But no matter how hard I tried to erase my identity, it just demanded to come out stronger and louder than before.
Finally, I gave up conforming and started accepting who I am, with everything that I am.
Now, I want to give other women that same space to be who they are, free of who the world told them to be.
Free to be whatever they choose.
