FOR PHOTOGRAPHERS
WHO've LOST THEMSELVES IN THEIR BUSINESS
COACHING
You built this business doing work you loved.
SOMEWHERE ALONG THE WAY, IT STOPPED FEELING LIKE YOURS.
You've done everything right. You followed the advice. You did what you were supposed to do. You showed up online, implemented the systems, followed the formulas, booked the clients.
You tried to show up consistently on social media, and from the outside, it all looked right.
Picture perfect, cookie-cutter right.
But somewhere along the way, it started to feel like you were playing a part in someone else’s story. Your work started looking like everyone else's, sessions started feeling performative. Client-connection became surface-level.
You're exhausted from chasing the next trend, the next marketing strategy, the next thing that's supposed to make you successful.
You miss creating work that moves you. You miss picking up the camera and feeling alive.
And you're done pretending that hustling harder is the answer.
What happens
if nothing changes?
You keep contorting yourself to fit someone else’s definition of success. You keep creating work that looks good but doesn’t feel like yours. You keep showing up for clients while feeling more and more disconnected from yourself.
Eventually, something gives…
Either you burn out completely, or you keep going through the motions in a business that was supposed to set you free.
You decide...
I've been where you are
I rebuilt my photography business after burning out so completely that I could barely pick up my camera, let alone manage my business. Just the thought of having to keep going made me feel sick to my bones. I was drained. Fatigued. I simply had nothing more to give.
I know intimately what it feels like to look at your own work and not recognise it. To not feel connected to anything you do anymore and just keep performing because you have to in order to survive.
I had to burn down what I'd built completely. Not because it wasn't successful by everyone else's standards, but because it was killing what I actually loved about this work. Heck…it might actually have been killing me.
Now I want to help other photographers who are ready to stop performing and start creating from a place that feels true. To build work that reflects who they actually are, not who they think they're supposed to be.
To build a business that isn't just financially successful but emotionally sustainable.
This is for you if…
You're exhausted from trying to fit into someone else's idea of success.
Your work looks good, but feels empty. You're struggling to connect with clients because you're not even connected to yourself anymore.
You want to create a personal brand that feels actually personal, not just well-branded.
You're ready to stop chasing the next thing and build something sustainable.
You know you need to change direction, but you're terrified to step off the treadmill because what if it all falls apart?
SINGLE SESSION
COACHING
A focused space for clarity, honesty, and creative direction.
One 90-minute session where we get honest about where you are and where you actually want to go.
We're not here to add more to your to-do list. We're here to strip away what isn't working so you can see what actually matters. Together, we will create a space for you to explore what your dream business might actually look like, a space where you, your questions and your work are taken seriously.
You bring what’s pressing. I’ll meet you there with openness, honesty, and the perspective of someone who has walked the path of building and rebuilding a creative life.
You'll leave with:
Clarity on what's draining you and where you dream of going.
Permission to stop doing the things everyone says you should do and knowledge on how to do what matters.
A realistic next step that honours where you are right now, not where you think you should be.
Language to talk about your work in a way that feels true instead of performed.
Understanding of what makes your approach different when you stop trying to be like everyone else.
This is for photographers who need space to breathe and think without someone trying to sell them another system.
1,800 SEK
Prices include 25% VAT
DEEPER
EXPLORATION
When digging deep is required for drastic change.
This ongoing coaching subscription is designed for those ready to do the deeper work. We meet twice each month to unravel old patterns, rebuild your creative and business foundation, and make sure that everything you create moving forward actually feels like yours.
Together, we will explore how you can start rebuilding your foundation so everything you create from here forward actually feels like yours.
We explore:
What success means to you when it’s not defined by numbers
How to create work that holds depth, not just beauty
Building client relationships that feel natural, not draining
Shaping a personal brand that comes from within
Creating a business that supports your life, instead of consuming it
Rediscovering your voice after years of trying to sound like everyone else
This is for photographers who know they need more than surface changes.
You are billed each month for your two coaching sessions.
3,000 SEK a month
Prices include 25% VAT
What this isn't
This isn't business coaching about sales funnels and marketing tactics. There are plenty of people who can teach you that, and it's not what you need right now.
This isn't therapy, though the conversations go deeper than you might expect.
This is an honest conversation about the reality of building a creative business as a human being with limits and needs and a desire to create work that actually matters to you.
I'm not going to give you a system. I'm not going to tell you to hustle harder or post more consistently or follow some formula that worked for someone else.
I'm going to help you figure out what you actually want to create, who you actually want to serve, and how to build something that doesn't require you to abandon yourself.
Basically, I am not going to push you into a box that doesn't fit you.
I am going to help you build a box exactly to your own measurements.
Reclaim your work
The depth you’re missing isn’t a technical problem. It’s not about lighting, gear, or editing presets. It’s about presence. About being connected to yourself enough to connect with someone else.
You can’t photograph truth if you’re performing it.
This work is about coming back to yourself, so you and your photography can come back to life.
Still not sure?
Send me a message. Tell me where you are and what you're struggling with. We'll figure out if this is right for you.
I only work with a small number of photographers each month because this work requires presence and depth. If you're reading this and something in you is saying, "yes, this is what I need," trust that.
The truth
Rebuilding how you approach your business and your creative work isn't quick. It's not some magic trick that will fix all of your problems.
But if you're tired of feeling disconnected from your own work, if you're exhausted from performing success instead of actually experiencing it, on your terms and not based on someone else’s definition, if you know something needs to fundamentally change... this is where we start.
You don't need another marketing strategy.
You need to remember who you are and what you actually want to create.
Let's figure that out together.
Love,
Sissela
