COACHING
For photographers
A space to slow down, get honest, and realign your work with who you are now.
ARE YOU STRUGGLING WITH BURNOUT AS A CREATIVE PHOTOGRAPHER WHO ALSO HAVING TO RUN A BUSINESS?
I work with photographers who care deeply about what they do and want their business to feel honest, authentic, and sustainable, both financially and emotionally.
I support photographers as their work evolves, helping with creative direction, visual language, and business decisions around structure and pricing.
There is no fixed process. Everything is tailored to suit your specific needs.
The aim is to help you shape your creative work and a business that feels genuinely your own.
I rebuilt my photography business from the ground up after burning out so completely that I could barely pick up my camera. Not because I had failed, but because I had built something that no longer fit who I was becoming.
That experience changed how I see creative work, success, and sustainability, financially as well as emotionally.
I pull on my career of more than 15 years as a portrait photographer, building a highly recognisable brand in both Europe and the US, to help tailor your business to suit your unique needs.
I’ve been where you are
What does coaching with me look like?
This is a grounded, honest conversation about building a creative business that can actually hold you.
We talk about the reality of making work as a human being, with limits, responsibilities, and a desire to create something that feels meaningful rather than performative. The focus is on clarity, direction, and building a way of working that you can stay connected to over time.
The conversations often go deeper than expected, because that is honestly what is needed to drive real change.
We look at what you want to create, who you want to serve, and how you want your art and business to function together.
There’s no pressure to adopt a new system or reshape yourself to fit a model that worked for someone else. Instead, the work is about shaping something around you. Your values, your needs, your circumstances, and the kind of work you actually want to create.
The goal isn’t optimisation or growth for its own sake. It’s to build something that feels considered, sustainable, and genuinely yours.
“It's not about pushing you into a box that you do not fit into.
It's about building the box to suit your unique measurements”
SINGLE SESSION
A focused 60-minute session to work through what’s most pressing right now.
We choose one specific area and look at it properly. This might be a portfolio review, creative direction, pricing or structure, positioning and language, or practical elements like lighting, editing, toning, and visual consistency. The session is shaped around what will be most useful to address in the time we have.
You'll leave with:
Clarity on what’s currently draining your energy
A clearer sense of what to focus on right now
One concrete next step that fits your situation
More precise language around your work and direction
Perspective on what you can let go of
This is for photographers who need space to breathe and think without someone trying to sell them another system.
2200 SEK per session
ONGOING COACHING
Ongoing coaching for photographers who want time and continuity to work through bigger questions and lasting change.
We meet twice a month and work with what keeps returning. Patterns in your creative work, decisions in your business, and the places where things no longer feel aligned. This is slower work, designed to support clarity over time rather than quick fixes.
Our sessions might include:
Reframing what success looks like for you beyond numbers alone
Developing work with more depth and coherence
Shaping a personal brand that reflects who you are and how you want to work
Reconnecting with your creative voice as it evolves
This option is for photographers who know that surface adjustments aren’t enough and want space to work things through properly.
You’re billed monthly, and we meet twice each month for 60 minutes at a time.
Prices include 25% VAT
4000 SEK a month
Still unsure?
If you’re not certain what you need yet, that’s completely fine.
You’re welcome to book a free 30-minute discovery call. We’ll talk through where you are, what feels difficult, and whether working together would actually be useful for you. I’ll be honest about what I can help with and what I can’t.
If it feels like a good fit, we’ll decide on next steps from there.
I work with a small number of photographers at a time because this work requires presence and care. If you’re reading this and something in you recognises it, that’s usually enough to start the conversation.