My home base is in Älmhult in the Småland area of Sweden. However, I frequently travel to Denmark, and I also do destination sessions all over Europe and the US.

A Headshot session lasts 1 hour. This type of photography session is very intentional and we have a clear goal for the day - to create headshots that feel unmistakably like you. We will be able to get around 3 different looks for you in that time.

The session has no time limit but usually lasts around 3 hours. There’s time to settle in, talk, move slowly, and let things unfold naturally. Nothing is rushed. The whole experience is designed to feel calm and unforced, all the while we make sure to encompass your brand voice and create visuals that represent you and your brand in the best, most intentional possible way.

Your session fee covers the creative process, from the Discovery Call to the session itself, and includes 3-5 finished images of your choice that you either select the same day or at an Image Reveal and Ordering session a few days later.
Once you’ve seen your portraits, you’re welcome to add more if you wish. They each cost 800 SEK, and you can buy as many or as few as you would like.

The session fee starts at 4500 SEK for a Headshot Session and 7000 SEK for a Personal Branding Session. Image Collections start at 4000 SEK, and most clients invest between 10,000 and 17,000 SEK, depending on how many portraits they choose to keep. You can read more about the Headshots and Personal Branding HERE

Headshot Sessions take place in my homestudio outside Älmhult.
Personal Branding Sessions are more flexible. You can come to my studio, I can come to your home or your place of business, or we can choose a location that feels meaningful to you. The majority of my sessions take place in Kronoberg, in the South of Sweden or in the Copenhagen area of Denmark. However, I also travel to locations all over Europe and the US for destination sessions.

If you’d like to include someone in your portraits: a partner, friend, or family member, absolutely. But if you simply want someone there for moral support, I recommend keeping the space quiet. The session works best when it’s just us.

I’m not photogenic. Will this be a problem?

No. I don’t believe in “photogenic.” My role is to guide, observe, and create a space where you feel seen and comfortable. You don’t have to perform; you just have to show up.

Keep it simple and true to you.

Choose solid colors that don't distract from your face. Wear something you'd reach for on a day you need to feel confident and capable. Avoid busy patterns, large logos, or anything too trendy. A clean neckline works best.

Think about how you actually show up in your work. Bring 3-5 options that feel like you across different contexts. If your brand has specific colors, work them in subtly through a jacket, scarf, or accessory. Layers help give us range without looking like costume changes.

Practical notes: Jewel tones and earth tones photograph beautifully. Avoid pure white or black if possible. Bring options if you're uncertain. If you wear glasses sometimes, bring them. Most importantly, wear something that feels like you, not what you think you're supposed to wear.

Still unsure? Don't worry. We will go over all of this together on our call.

Depending on time of year, level of editing and such, you can expect up to 3 weeks. Usually, it goes a bit faster though.

If you need a few strong, recognizable image for your website, LinkedIn, or business card, a Headshot Session is enough. It's straightforward, efficient, and gives you exactly what you need to show up professionally.

If you need multiple images that show how you work, what you do, and who you serve, personal branding makes more sense. This is for building out your website, social media, marketing materials, or anything where one image won't tell the whole story.

Think about where these images will live and how much visual content you actually need. If you're only updating your profile photo, don't overcomplicate it. If you're launching a business, refreshing your brand, or need images that work across platforms and contexts, personal branding gives you that flexibility.

Still not sure? We can talk it through on a quick discovery call and figure out what actually serves you.